UNDERSTAND

Sophistication meets functionality in Beth Richards’ swimwear. The combination of comfort, clean lines, and quality fabrications in monochromatic tones creates a range of practical swimwear that transitions beyond the beach.

DEFINE

Vancouver-based Beth Richards, set on standing out in an industry soaked with swimwear brands, turned to EightSixtySouth to increase the brand's visibility in her target market. With a strong understanding of the swim industry, EightSixtySouth developed a detailed editorial outreach strategy to carefully cut through the clutter and place her swimwear in top-tier media publications.

CREATE

Leveraging their relationships with top tier editors and stylists, along with the unique qualities of the Beth Richards brand, EightSixtySouth secured placements in some of North America’s most influential publications and blogs including ELLE, Galore, InStyle, Self, Who What Wear, The Zoe Report, and Refinery29.