CAN AN APP TRANSFORM A LOCAL CRAFTSMAN INTO AN INTERNATIONAL DESIGNER?
HELLMAN CHANG
UNDERSTAND
Brooklyn’s finest maker of modern luxury furnishings was looking for a new way to showcase the high quality of their products.
Hellman-Chang needed an immersive way to demonstrate the process and craftsmanship behind their stunningly beautiful, high-end furniture.
DEFINE
Together with Hellman-Chang, EightSixtySouth designed and developed an app that allowed users to intimately explore each product from its rich and honest beginnings.
CREATE
Our work pushed Hellman-Chang
into a new level of global recognition and kick started their 2013 brand and marketing campaign.
Following the launch of their new
marketing campaign, Hellman-Chang transitioned to EightSixtySouth’s PR team to continue the momentum, securing placement in top-tier publications including Architectural Digest, ELLE Decor and Interiors & Sources.