UNDERSTAND

Australian accessories brand Krystle Knight Jewellery harnesses the beauty and healing properties of crystals in their purest form. Upon discovering that there are two worlds - the one you can see and the one you cannot - designer Krystle Knight sought to create a line of beautiful and powerful jewels that connect with the spirit within. From modern takes on of-the-moment trends to classic crystal jewelry, Krystle Knight continues to be at the forefront of both style and spiritual living.

DEFINE

Already an established brand down under, Krystle Knight Jewellery came to EightSixtySouth with the goal of expanding their US presence and sharing their unique, positive vision. Understanding that an integrated approach makes a solid and lasting connection, EightSixtySouth sought to place the brand on both editorial and influencer outlets, as well as create opportunities to promote the brand story through experiential events, positioning Krystle Knight Jewellery as the premier in spiritual crystal jewelry throughout the US and beyond.

CREATE

From developing a cult influencer following with top tier influencers including Aisha Jade, Sivan Ayla, and  Sophie Elkus, to securing placements in a variety of national and regional publications, EightSixtySouth continues to work with KKJ to make their mark on the US market, resonating with key figures in the US fashion & lifestyle scene. 

Beyond the pages, EightSixtySouth has brought the brand to life through experiential collection previews at tailored and trending LA locations including Gracias Madre and E.P. & L.P. With a capsule collection in the works, Krystle Knight's spiritual connection appears to only be getting stronger.