UNDERSTAND

The world’s leading contract and private label manufacturer of beauty products was looking to refresh their brand and online presence.

Our initial research found that Mana was relatively unknown to the general public despite their extensive industry knowledge.

DEFINE

In order to increase awareness of the company, we created a distinct and evocative brand that resonated through all online experiences.

Developing a library of images from their impressive NYC-based lab as well as behind the scenes imagery from top fashion shows helped create an expressive and immersive image-driven online experience that showcased the brand and set a new standard in the industry.

CREATE

The revised image library as well as a new icon system based on their original identity is helping Mana create buzz around their brand while retaining brand equity they built throughout the years.

Setting new standards for imagery and branding systems in the beauty industry, Mana continues to innovate with new products and offerings in collaboration with EightSixtySouth.