HOW CAN A MINIMALIST JEWELRY LINE CREATE MAXIMUM IMPACT?
SARAH & SEBASTIAN
UNDERSTAND
Finding the beauty in modern simplicity encapsulates the essence of Sarah & Sebastian. Founded by Sarah Gittoes and Robert Sebastian, partners in both business and life, each collection is filled with clean lines that are skillfully paired with intricate design elements.
The result is the perfect balance in each piece created, a collection that finds that happy medium between restraint and indulgence. Each object produced is edgy yet the result of a thoughtfully considered design process.
Always adhering to an honest manufacturing process, Sarah & Sebastian hand makes every piece in Sydney. The appreciation for the handmade aesthetic and process lies at the heart of the label, resulting in the creation of jewelry that is personal, sentimental, delicate and original, while still pushing the boundaries of sophisticated, innovative design.
DEFINE
A dynamic label already making it’s mark on the Australian Market, Sarah & Sebastian turned to EightSixtySouth to assist in building the brand’s presence in the US.
With a thorough understanding of the accessories market, EightSixtySouth created a strategy that placed Sarah & Sebastian in the hands of top-tier editors, stylists and influencers, garnering coverage on the right people and in the right places, setting the brand up for success as it entered the stateside fashion arena.
CREATE
With its introductory collection, Sarah & Sebastian garnered immediate attention from a variety of media as editors and stylists gravitated toward the minimalist yet edgy collection.
From recent press placements in fashion publications such as PORTER, Refinery29 and InStyle.com, as well as New York Magazine’s The Cut, The Zoe Report and Interview, Sarah & Sebastian is positioned to make a maximum impact in the US market.
Beyond the fashion pages, the brand continues to gain favoritism among influencers and celebrities alike, building a loyal fan base that includes Courtney of Always Judging, Danielle of We Wore What and Kylie Jenner.